/* Performance-маркетинг — page styles
   Prefix: mkl-pm
*/

body.mkl-page--performance-marketing .creatium-migr-header-wrap img,
body.mkl-page--performance-marketing .creatium-migr-footer-wrap img,
body.mkl-page--performance-marketing .creatium-page-body .mkl-section[class*="mkl-pm-"] img.emoji,
body.mkl-page--performance-marketing .creatium-page-body .mkl-section[class*="mkl-pm-"] img.wp-smiley {
	width: 1.1em !important;
	height: 1.1em !important;
	max-width: none !important;
	min-width: 0 !important;
	min-height: 0 !important;
	display: inline !important;
	vertical-align: -0.12em;
	margin: 0 0.05em 0 0;
	object-fit: contain;
}

body.mkl-page--performance-marketing .creatium-migr-header-wrap .mkl-header__icon-link img {
	width: auto !important;
	height: auto !important;
}

body.mkl-page--performance-marketing .creatium-page-body img.mkl-pm-media {
	width: 100% !important;
	max-width: 100% !important;
	height: auto !important;
	display: block;
}

body.mkl-page--performance-marketing .creatium-page-body .mkl-pm-cta__contacts img {
	width: 24px !important;
	height: 24px !important;
	max-width: 24px !important;
}

body.mkl-page--performance-marketing .creatium-page-body .mkl-pm-analytics__icon svg {
	width: 22px !important;
	height: 22px !important;
	max-width: none !important;
	max-height: none !important;
}

:root {
	--pm-bg: #d7aff8;
	--pm-bg-soft: #e8d8fb;
	--pm-cream: #f7f4ef;
	--pm-ink: #231971;
	--pm-text: #2a2742;
	--pm-muted: #4b4768;
	--pm-accent: #6451e6;
	--pm-dark: #100943;
	--pm-white: #fff;
	--pm-radius: 14px;
}

.mkl-section[class*="mkl-pm-"].node > .wrapper1 {
	background-color: var(--pm-bg);
}

.mkl-section.mkl-pm-hero.node > .padding_top,
.mkl-section.mkl-pm-hero.node > .padding_bottom {
	padding-top: 0;
	padding-bottom: 0;
	height: 0;
	min-height: 0;
	overflow: hidden;
}

.mkl-section.mkl-pm-compare.node > .padding_top,
.mkl-section.mkl-pm-channels.node > .padding_top,
.mkl-section.mkl-pm-analytics.node > .padding_top,
.mkl-section.mkl-pm-guide.node > .padding_top,
.mkl-section.mkl-pm-pricing.node > .padding_top,
.mkl-section.mkl-pm-results.node > .padding_top,
.mkl-section.mkl-pm-metrics.node > .padding_top,
.mkl-section.mkl-pm-cta.node > .padding_top {
	padding-top: 40px;
}

.mkl-section.mkl-pm-compare.node > .padding_bottom,
.mkl-section.mkl-pm-channels.node > .padding_bottom,
.mkl-section.mkl-pm-analytics.node > .padding_bottom,
.mkl-section.mkl-pm-guide.node > .padding_bottom,
.mkl-section.mkl-pm-pricing.node > .padding_bottom,
.mkl-section.mkl-pm-results.node > .padding_bottom,
.mkl-section.mkl-pm-metrics.node > .padding_bottom,
.mkl-section.mkl-pm-cta.node > .padding_bottom {
	padding-bottom: 40px;
}

.mkl-pm-heading {
	margin: 0 0 1rem;
	font-family: "TTNorms Medium", sans-serif;
	font-size: clamp(28px, 3.2vw, 40px);
	line-height: 1.22;
	color: var(--pm-ink);
	text-align: left;
}

.mkl-pm-heading strong {
	font-weight: inherit;
	color: var(--pm-accent);
}

.mkl-pm-heading--hero {
	font-size: clamp(30px, 3.6vw, 44px);
}

.mkl-pm-lead {
	margin: 0 0 1.5rem;
	max-width: 760px;
	font-family: "TTNorms Regular", sans-serif;
	font-size: 17px;
	line-height: 1.7;
	color: var(--pm-text);
	text-align: left;
}

.mkl-pm-btn {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	gap: 8px;
	padding: 14px 22px;
	border-radius: 8px;
	border: 2px solid transparent;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	line-height: 1.25;
	text-decoration: none !important;
	cursor: pointer;
	box-sizing: border-box;
	transition: transform .15s ease, background .15s ease, color .15s ease;
}

.mkl-pm-btn:hover {
	transform: translateY(-1px);
}

.mkl-pm-btn--primary {
	background: var(--pm-accent);
	color: var(--pm-white);
}

.mkl-pm-btn--outline {
	background: transparent;
	border-color: var(--pm-ink);
	color: var(--pm-ink);
}

.mkl-pm-btn--outline:hover {
	background: var(--pm-accent);
	border-color: var(--pm-accent);
	color: var(--pm-white);
}

.mkl-pm-btn--light {
	background: var(--pm-white);
	color: var(--pm-ink);
}

/* ── HERO ── */
.mkl-section.mkl-pm-hero.node > .wrapper1 {
	background-color: var(--pm-bg);
}

.mkl-pm-hero__layout {
	display: grid;
	grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
	gap: 28px;
	align-items: center;
}

.mkl-pm-hero__content {
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	padding: clamp(20px, 3vw, 40px) 0;
}

.mkl-pm-hero__actions {
	display: flex;
	flex-wrap: wrap;
	gap: 12px;
	margin-bottom: 22px;
}

.mkl-pm-hero__stats {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	width: fit-content;
	max-width: 100%;
	background: rgba(255, 255, 255, 0.55);
	border: 1px solid rgba(35, 25, 113, 0.1);
	border-radius: 10px;
	overflow: hidden;
}

.mkl-pm-hero__stat {
	display: flex;
	align-items: flex-start;
	gap: 10px;
	padding: 14px 18px;
	border-right: 1px solid rgba(35, 25, 113, 0.12);
	border-bottom: 1px solid rgba(35, 25, 113, 0.12);
	font-size: 17px !important;
	line-height: 1.45;
	color: var(--pm-text);
}

.mkl-pm-hero__stat--wide {
	grid-column: 1 / -1;
	border-right: 0;
	border-bottom: 0;
}

.mkl-pm-hero__check {
	color: var(--pm-accent);
	font-weight: 700;
}

.mkl-pm-hero__media,
.mkl-pm-compare__visual {
	min-width: 0;
	display: flex;
	align-items: center;
	justify-content: center;
}

.mkl-pm-hero__media img,
.mkl-pm-compare__visual img {
	display: block;
	width: 100% !important;
	max-width: min(100%, 440px) !important;
	height: auto !important;
	margin: 0 auto;
	object-fit: contain;
	border-radius: 18px;
}

/* ── COMPARE ── */
.mkl-pm-compare__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-compare__layout {
	display: grid;
	grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
	gap: 28px;
	align-items: center;
}

.mkl-pm-compare__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 14px;
	margin: 0 0 16px;
}

.mkl-pm-compare__card {
	padding: 20px 18px;
	border-radius: var(--pm-radius);
	min-width: 0;
}

.mkl-pm-compare__card--old {
	background: var(--pm-accent);
	color: var(--pm-white);
}

.mkl-pm-compare__card--new {
	background: rgba(255, 255, 255, 0.45);
}

.mkl-pm-compare__card h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	line-height: 1.35;
	color: inherit;
}

.mkl-pm-compare__card--new h3 {
	color: var(--pm-ink);
}

.mkl-pm-compare__card p {
	margin: 0;
	font-size: 16px;
	line-height: 1.6;
	color: inherit;
	opacity: 0.95;
}

.mkl-pm-compare__card--new p {
	color: var(--pm-text);
	opacity: 1;
}

.mkl-pm-compare__note {
	display: flex;
	align-items: flex-start;
	gap: 12px;
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.5);
	border-radius: 12px;
}

.mkl-pm-compare__note-icon {
	font-size: 22px;
	line-height: 1;
}

.mkl-pm-compare__note p {
	margin: 0;
	font-size: 16px;
	line-height: 1.6;
	color: var(--pm-text);
}

/* ── CHANNELS ── */
.mkl-pm-channels__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-channels__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 16px;
	margin-bottom: 22px;
}

.mkl-pm-channels__card {
	padding: 22px 20px;
	background: rgba(100, 81, 230, 0.16);
	border-radius: var(--pm-radius);
	min-width: 0;
}

.mkl-pm-channels__icon {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 44px;
	height: 44px;
	margin-bottom: 12px;
	border-radius: 50%;
	background: var(--pm-accent);
	font-size: 22px;
	line-height: 1;
}

.mkl-pm-channels__card h3 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	line-height: 1.35;
	color: var(--pm-ink);
}

.mkl-pm-channels__card p {
	margin: 0;
	font-size: 17px;
	line-height: 1.55;
	color: var(--pm-text);
}

/* ── ANALYTICS ── */
.mkl-pm-analytics__layout {
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 2fr);
	gap: 28px;
	align-items: start;
	padding: 8px 0 12px;
}

.mkl-pm-analytics__media {
	display: flex;
	justify-content: center;
	align-items: flex-start;
	padding: 12px;
}

.mkl-pm-analytics__media img {
	max-width: min(100%, 300px) !important;
	margin: 0 auto;
	border-radius: 14px;
}

.mkl-pm-analytics__list {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	gap: 16px;
}

.mkl-pm-analytics__list li {
	display: flex;
	gap: 14px;
	align-items: flex-start;
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.45);
	border-radius: 12px;
}

.mkl-pm-analytics__icon {
	position: relative;
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 40px;
	height: 40px;
	flex-shrink: 0;
	border-radius: 50%;
	background: var(--pm-accent);
	color: var(--pm-white);
	font-size: 0;
	line-height: 0;
	overflow: hidden;
}

.mkl-pm-analytics__icon svg {
	position: absolute;
	top: 50%;
	left: 50%;
	display: block;
	width: 22px;
	height: 22px;
	margin: 0;
	transform: translate(-50%, -50%);
}

.mkl-pm-analytics__list strong {
	display: block;
	margin-bottom: 6px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	color: var(--pm-ink);
}

.mkl-pm-analytics__list p {
	margin: 0;
	font-size: 16px;
	line-height: 1.6;
	color: var(--pm-text);
}

/* ── GUIDE ── */
.mkl-section.mkl-pm-guide.node > .wrapper1 {
	background: var(--pm-cream);
}

.mkl-pm-guide__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-guide__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 14px;
}

.mkl-pm-guide__card {
	padding: 20px 18px 20px 22px;
	background: var(--pm-white);
	border-radius: 12px;
	border: 1px solid rgba(100, 81, 230, 0.18);
	border-left: 5px solid var(--pm-accent);
	box-shadow: 0 10px 28px rgba(35, 25, 113, 0.08);
}

.mkl-pm-guide__card h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 17px;
	line-height: 1.35;
	color: var(--pm-ink);
}

.mkl-pm-guide__card p {
	margin: 0;
	font-size: 16px;
	line-height: 1.6;
	color: var(--pm-text);
}

/* ── PRICING ── */
.mkl-pm-pricing__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-pricing__grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 16px;
	margin-bottom: 16px;
	align-items: stretch;
}

.mkl-pm-pricing__card {
	display: flex;
	flex-direction: column;
	padding: 26px 22px;
	background: rgba(255, 255, 255, 0.4);
	border-radius: 16px;
	min-width: 0;
}

.mkl-pm-pricing__tag {
	display: inline-block;
	margin: 0 0 12px;
	padding: 6px 12px;
	border: 1px solid rgba(35, 25, 113, 0.35);
	border-radius: 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 16px;
	letter-spacing: 0.06em;
	color: var(--pm-ink);
}

.mkl-pm-pricing__card--popular {
	padding: 14px;
	background: var(--pm-accent);
	border-radius: 20px;
	color: var(--pm-white);
}

.mkl-pm-pricing__badge {
	display: inline-block;
	margin: 0 0 10px;
	padding: 7px 12px;
	background: var(--pm-dark);
	border-radius: 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 16px;
	letter-spacing: 0.04em;
	color: var(--pm-white);
}

.mkl-pm-pricing__inner {
	display: flex;
	flex-direction: column;
	flex: 1;
	padding: 18px 16px 20px;
}

.mkl-pm-pricing__card h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 22px;
	color: var(--pm-ink);
}

.mkl-pm-pricing__card--popular h3,
.mkl-pm-pricing__card--popular .mkl-pm-pricing__price,
.mkl-pm-pricing__card--popular .mkl-pm-pricing__hint,
.mkl-pm-pricing__card--popular ul,
.mkl-pm-pricing__card--popular li {
	color: var(--pm-white);
}

.mkl-pm-pricing__price {
	display: flex;
	align-items: baseline;
	flex-wrap: wrap;
	gap: 6px;
	margin-bottom: 12px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: clamp(30px, 3.5vw, 40px);
	line-height: 1;
	color: var(--pm-ink);
}

.mkl-pm-pricing__suffix {
	font-size: 20px;
	color: var(--pm-accent);
}

.mkl-pm-pricing__card--popular .mkl-pm-pricing__suffix {
	color: var(--pm-white);
}

.mkl-pm-pricing__hint {
	margin: 0 0 14px;
	font-size: 16px;
	line-height: 1.5;
	color: var(--pm-muted);
}

.mkl-pm-pricing__card ul {
	margin: 0 0 18px;
	padding-left: 18px;
	flex: 1;
	font-size: 16px;
	line-height: 1.55;
	color: var(--pm-text);
}

.mkl-pm-pricing__card .mkl-pm-btn {
	width: 100%;
	margin-top: auto;
}

.mkl-pm-pricing__note {
	margin: 0;
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.45);
	border-radius: 12px;
	font-size: 16px;
	line-height: 1.55;
	color: var(--pm-text);
}

/* ── RESULTS ── */
.mkl-pm-results__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-results__cases {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 18px;
	margin: 0 0 28px;
}

.mkl-pm-results__case img {
	margin-bottom: 14px;
	border-radius: 12px;
}

.mkl-pm-results__case h3 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--pm-ink);
}

.mkl-pm-results__case p {
	margin: 0 0 8px;
	font-size: 16px;
	line-height: 1.55;
	color: var(--pm-text);
}

.mkl-pm-results__out {
	color: var(--pm-ink);
}

.mkl-pm-results__out strong {
	color: var(--pm-accent);
}

.mkl-pm-results__wrap > .mkl-pm-btn {
	display: flex;
	width: fit-content;
	max-width: 100%;
	margin: 0 auto;
}

/* ── METRICS ── */
.mkl-pm-metrics__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-metrics__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 18px;
}

.mkl-pm-metrics__item {
	padding: 24px 20px;
	background: rgba(255, 255, 255, 0.45);
	border-radius: 14px;
	text-align: center;
}

.mkl-pm-metrics__value {
	margin-bottom: 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: clamp(36px, 5vw, 52px);
	line-height: 1;
	color: var(--pm-ink);
}

.mkl-pm-metrics__item strong {
	display: block;
	margin-bottom: 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	color: var(--pm-ink);
}

.mkl-pm-metrics__item p {
	margin: 0;
	font-size: 16px;
	line-height: 1.55;
	color: var(--pm-text);
}

/* ── CTA ── */
.mkl-pm-cta__wrap {
	padding: 8px 0 12px;
}

.mkl-pm-cta__wrap > .mkl-pm-heading,
.mkl-pm-cta__wrap > .mkl-pm-lead {
	text-align: center;
	margin-left: auto;
	margin-right: auto;
}

.mkl-pm-cta__layout {
	display: grid;
	grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
	gap: 22px;
	align-items: start;
}

.mkl-pm-cta__form-card {
	padding: 28px 24px;
	background: var(--pm-accent);
	border-radius: 18px;
	color: var(--pm-white);
}

.mkl-pm-cta__form-card h3 {
	margin: 0 0 6px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 24px;
	color: var(--pm-white);
}

.mkl-pm-cta__form-card > p {
	margin: 0 0 18px;
	font-size: 16px;
	opacity: 0.92;
}

.mkl-pm-cta__field {
	margin-bottom: 12px;
}

.mkl-pm-cta__field label {
	display: block;
	margin-bottom: 6px;
	font-size: 18px;
}

.mkl-pm-cta__field input {
	width: 100%;
	padding: 12px 14px;
	border: 1px solid rgba(255, 255, 255, 0.55);
	border-radius: 8px;
	background: transparent;
	color: var(--pm-white);
	font-size: 18px;
	box-sizing: border-box;
}

.mkl-pm-cta__field input::placeholder {
	color: rgba(255, 255, 255, 0.65);
}

.mkl-pm-cta__consent {
	display: flex;
	align-items: flex-start;
	gap: 10px;
	margin: 4px 0 12px;
	font-size: 16px;
	line-height: 1.45;
	cursor: pointer;
}

.mkl-pm-cta__consent input {
	margin-top: 3px;
	flex-shrink: 0;
	accent-color: var(--pm-white);
}

.mkl-pm-cta__consent a {
	color: inherit;
	text-decoration: underline;
}

.mkl-pm-cta__form .mkl-pm-btn {
	width: 100%;
	margin-top: 8px;
}

.mkl-pm-cta__success {
	margin-top: 12px;
	padding: 14px;
	background: rgba(255, 255, 255, 0.18);
	border-radius: 8px;
}

.mkl-pm-cta__contacts-card {
	padding: 28px 24px;
	background: rgba(255, 255, 255, 0.45);
	border-radius: 18px;
}

.mkl-pm-cta__contacts-card h3 {
	margin: 0 0 16px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 24px;
	color: var(--pm-ink);
}

.mkl-pm-cta__contacts {
	list-style: none;
	margin: 0 0 18px;
	padding: 0;
}

.mkl-pm-cta__contacts li {
	display: flex;
	gap: 12px;
	align-items: flex-start;
	padding: 14px 0;
	border-top: 1px solid rgba(35, 25, 113, 0.15);
}

.mkl-pm-cta__contacts li:last-child {
	border-bottom: 1px solid rgba(35, 25, 113, 0.15);
}

.mkl-pm-cta__contacts strong {
	display: block;
	margin-bottom: 2px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 16px;
	color: var(--pm-ink);
}

.mkl-pm-cta__contacts a,
.mkl-pm-cta__contacts span {
	font-size: 16px;
	color: var(--pm-text);
	text-decoration: none;
}

.mkl-pm-cta__contacts a:hover {
	color: var(--pm-accent);
}

.mkl-pm-cta__trust {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 8px;
}

.mkl-pm-cta__trust span {
	padding: 10px 12px;
	background: rgba(100, 81, 230, 0.12);
	border-radius: 8px;
	font-size: 16px;
	text-align: center;
	color: var(--pm-ink);
}

.mkl-pm-cta__trust-wide {
	grid-column: 1 / -1;
}

/* ── RESPONSIVE ── */
@media (max-width: 900px) {
	.mkl-pm-hero__layout,
	.mkl-pm-compare__layout,
	.mkl-pm-compare__grid,
	.mkl-pm-channels__grid,
	.mkl-pm-analytics__layout,
	.mkl-pm-guide__grid,
	.mkl-pm-cta__layout,
	.mkl-pm-results__cases,
	.mkl-pm-pricing__grid,
	.mkl-pm-metrics__grid {
		grid-template-columns: 1fr;
	}

	.mkl-pm-hero__media,
	.mkl-pm-compare__visual {
		max-width: 420px;
		margin: 0 auto;
	}

	.mkl-pm-hero__media {
		order: -1;
	}

	.mkl-pm-hero__stats {
		width: 100%;
	}
}

@media (max-width: 560px) {
	.mkl-pm-cta__trust {
		grid-template-columns: 1fr;
	}

	.mkl-pm-hero__actions {
		flex-direction: column;
		align-items: stretch;
	}

	.mkl-pm-btn {
		width: 100%;
	}

	.mkl-pm-results__wrap > .mkl-pm-btn {
		width: 100%;
	}
}