/* Стоимость SEO и контекстной рекламы в России 2026
   Prefix: mkl-seoppc
*/

body.mkl-page--stoimost-seo-i-kontekstnoj-reklamy-2026 .creatium-page-body img.mkl-seoppc-media {
	width: 100% !important;
	max-width: 100% !important;
	height: auto !important;
	display: block;
}

:root {
	--seoppc-bg: #d7aff8;
	--seoppc-cream: #f7f4ef;
	--seoppc-ink: #231971;
	--seoppc-text: #2a2742;
	--seoppc-muted: #4b4768;
	--seoppc-accent: #6451e6;
	--seoppc-white: #fff;
	--seoppc-radius: 14px;
}

.mkl-section[class*="mkl-seoppc-"].node > .wrapper1 {
	background-color: var(--seoppc-bg);
}

.mkl-section.mkl-seoppc-hero.node > .padding_top,
.mkl-section.mkl-seoppc-hero.node > .padding_bottom {
	padding-top: 0;
	padding-bottom: 0;
	height: 0;
	min-height: 0;
	overflow: hidden;
}

.mkl-section.mkl-seoppc-seoavg.node > .padding_top,
.mkl-section.mkl-seoppc-table.node > .padding_top,
.mkl-section.mkl-seoppc-includes.node > .padding_top,
.mkl-section.mkl-seoppc-ppc.node > .padding_top,
.mkl-section.mkl-seoppc-structure.node > .padding_top,
.mkl-section.mkl-seoppc-compare.node > .padding_top,
.mkl-section.mkl-seoppc-geo.node > .padding_top,
.mkl-section.mkl-seoppc-strategy.node > .padding_top,
.mkl-section.mkl-seoppc-budget.node > .padding_top,
.mkl-section.mkl-seoppc-outro.node > .padding_top,
.mkl-section.mkl-seoppc-author.node > .padding_top {
	padding-top: 40px;
}

.mkl-section.mkl-seoppc-seoavg.node > .padding_bottom,
.mkl-section.mkl-seoppc-table.node > .padding_bottom,
.mkl-section.mkl-seoppc-includes.node > .padding_bottom,
.mkl-section.mkl-seoppc-ppc.node > .padding_bottom,
.mkl-section.mkl-seoppc-structure.node > .padding_bottom,
.mkl-section.mkl-seoppc-compare.node > .padding_bottom,
.mkl-section.mkl-seoppc-geo.node > .padding_bottom,
.mkl-section.mkl-seoppc-strategy.node > .padding_bottom,
.mkl-section.mkl-seoppc-budget.node > .padding_bottom,
.mkl-section.mkl-seoppc-outro.node > .padding_bottom,
.mkl-section.mkl-seoppc-author.node > .padding_bottom {
	padding-bottom: 40px;
}

.mkl-seoppc-heading {
	margin: 0 auto 1rem;
	font-family: "TTNorms Medium", sans-serif;
	font-size: clamp(28px, 3.2vw, 40px);
	line-height: 1.22;
	color: var(--seoppc-ink);
	text-align: center;
	max-width: 920px;
}

.mkl-seoppc-heading--hero {
	font-size: clamp(28px, 3.4vw, 40px);
}

.mkl-seoppc-heading--left {
	text-align: left;
	margin-left: 0;
	margin-right: 0;
}

.mkl-seoppc-lead {
	margin: 0 auto 1.5rem;
	max-width: 820px;
	font-family: "TTNorms Regular", sans-serif;
	font-size: 18px;
	line-height: 1.7;
	color: var(--seoppc-text);
	text-align: center;
}

.mkl-seoppc-text {
	margin: 0 0 1rem;
	font-family: "TTNorms Regular", sans-serif;
	font-size: 18px;
	line-height: 1.7;
	color: var(--seoppc-text);
}

.mkl-seoppc-text--muted {
	color: var(--seoppc-muted);
	font-size: 17px;
}

.mkl-seoppc-text--center {
	text-align: center;
	max-width: 820px;
	margin-left: auto;
	margin-right: auto;
}

.mkl-seoppc-sub {
	margin: 0 0 0.75rem;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-btn {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	gap: 8px;
	padding: 14px 22px;
	border-radius: 8px;
	border: 2px solid transparent;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	line-height: 1.25;
	text-decoration: none !important;
	cursor: pointer;
	box-sizing: border-box;
	transition: transform .15s ease, background .15s ease, color .15s ease;
}

.mkl-seoppc-btn:hover { transform: translateY(-1px); }

.mkl-seoppc-btn--primary {
	background: var(--seoppc-accent);
	color: var(--seoppc-white);
}

.mkl-seoppc-btn--outline {
	background: transparent;
	border-color: var(--seoppc-ink);
	color: var(--seoppc-ink);
}

.mkl-seoppc-split {
	display: grid;
	grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
	gap: clamp(20px, 3vw, 40px);
	align-items: center;
}

.mkl-seoppc-split__media {
	min-width: 0;
	background: var(--seoppc-cream);
	border-radius: var(--seoppc-radius);
	overflow: hidden;
}

.mkl-seoppc-split__content { min-width: 0; }

/* HERO */
.mkl-seoppc-hero__layout {
	display: grid;
	grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
	gap: clamp(20px, 3vw, 36px);
	align-items: center;
	padding: clamp(24px, 3vw, 40px) 0;
}

.mkl-seoppc-hero__media {
	min-width: 0;
	background: var(--seoppc-cream);
	border-radius: var(--seoppc-radius);
	overflow: hidden;
}

.mkl-seoppc-hero__content .mkl-seoppc-heading,
.mkl-seoppc-hero__lead {
	text-align: left;
	margin-left: 0;
	margin-right: 0;
}

.mkl-seoppc-hero__actions {
	display: flex;
	flex-wrap: wrap;
	gap: 12px;
	margin-top: 18px;
}

/* WARN */
.mkl-seoppc-warn {
	margin-top: 8px;
	padding: 18px 20px;
	background: rgba(255, 255, 255, 0.62);
	border-radius: var(--seoppc-radius);
	border-left: 4px solid #eab308;
}

.mkl-seoppc-warn h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-warn p {
	margin: 0 0 0.75rem;
	font-size: 17px;
	line-height: 1.65;
	color: var(--seoppc-text);
}

.mkl-seoppc-warn p:last-child { margin-bottom: 0; }

/* TABLE */
.mkl-seoppc-table__scroll {
	overflow-x: auto;
	-webkit-overflow-scrolling: touch;
	margin: 8px 0 16px;
	border-radius: 12px;
}

.mkl-seoppc-table__grid {
	width: 100%;
	min-width: 760px;
	border-collapse: collapse;
	background: rgba(255, 255, 255, 0.55);
	border-radius: 12px;
	overflow: hidden;
}

.mkl-seoppc-table__grid th,
.mkl-seoppc-table__grid td {
	padding: 14px 16px;
	text-align: left;
	font-size: 15px;
	line-height: 1.45;
	border-bottom: 1px solid rgba(35, 25, 113, 0.1);
	vertical-align: top;
}

.mkl-seoppc-table__grid th {
	background: var(--seoppc-accent);
	color: var(--seoppc-white);
	font-family: "TTNorms Medium", sans-serif;
	font-weight: 600;
}

.mkl-seoppc-table__grid td:first-child {
	font-family: "TTNorms Medium", sans-serif;
	color: var(--seoppc-ink);
}

.mkl-seoppc-note {
	display: flex;
	gap: 10px;
	align-items: flex-start;
	margin: 0;
	padding: 14px 16px;
	background: rgba(255, 255, 255, 0.55);
	border-radius: 12px;
	font-size: 17px;
	line-height: 1.55;
	color: var(--seoppc-text);
}

.mkl-seoppc-note__icon {
	flex-shrink: 0;
	color: var(--seoppc-accent);
}

/* INCLUDES */
.mkl-seoppc-includes__grid {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 14px;
	margin: 8px 0 16px;
}

.mkl-seoppc-includes__card {
	padding: 0;
	background: rgba(255, 255, 255, 0.55);
	border-radius: 12px;
	overflow: hidden;
}

.mkl-seoppc-includes__num {
	display: flex;
	align-items: center;
	justify-content: center;
	height: 48px;
	background: rgba(100, 81, 230, 0.18);
	font-family: "TTNorms Medium", sans-serif;
	font-size: 26px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-includes__card h3 {
	margin: 14px 18px 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-includes__card p {
	margin: 0 18px 18px;
	font-size: 16px;
	line-height: 1.6;
	color: var(--seoppc-text);
}

/* PPC */
.mkl-seoppc-ppc__grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 12px;
	margin-top: 8px;
}

.mkl-seoppc-ppc__card {
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.62);
	border-radius: 12px;
}

.mkl-seoppc-ppc__card--wide { grid-column: 1 / -1; }

.mkl-seoppc-ppc__card h3 {
	margin: 0 0 6px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-ppc__label {
	display: block;
	font-size: 14px;
	color: var(--seoppc-muted);
}

.mkl-seoppc-ppc__price {
	display: block;
	margin: 4px 0 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--seoppc-accent);
}

.mkl-seoppc-ppc__card p {
	margin: 0;
	font-size: 15px;
	line-height: 1.55;
	color: var(--seoppc-text);
}

/* STRUCTURE */
.mkl-seoppc-structure__layout {
	display: grid;
	grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
	gap: 16px;
	margin-top: 8px;
	align-items: stretch;
}

.mkl-seoppc-structure__grid {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 12px;
}

.mkl-seoppc-structure__grid article {
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.55);
	border-radius: 12px;
}

.mkl-seoppc-structure__icon {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 36px;
	height: 36px;
	margin-bottom: 8px;
	border-radius: 50%;
	background: rgba(100, 81, 230, 0.15);
	font-size: 16px;
}

.mkl-seoppc-structure__grid h3 {
	margin: 0 0 4px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 17px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-structure__grid p {
	margin: 0;
	font-size: 15px;
	color: var(--seoppc-muted);
}

.mkl-seoppc-structure__callout {
	padding: 24px 22px;
	background: var(--seoppc-accent);
	color: var(--seoppc-white);
	border-radius: var(--seoppc-radius);
}

.mkl-seoppc-structure__callout h3 {
	margin: 0 0 12px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 22px;
	color: var(--seoppc-white);
}

.mkl-seoppc-structure__callout-lead {
	margin: 0 0 12px;
	font-size: 18px;
}

.mkl-seoppc-structure__example {
	margin: 0 0 8px;
	font-size: 16px;
	opacity: 0.95;
}

.mkl-seoppc-structure__callout ul {
	margin: 0 0 14px;
	padding-left: 1.1rem;
}

.mkl-seoppc-structure__callout li {
	margin-bottom: 6px;
	font-size: 16px;
	line-height: 1.5;
}

.mkl-seoppc-structure__callout > p:last-child {
	margin: 0;
	font-size: 15px;
	line-height: 1.55;
	opacity: 0.95;
}

/* COMPARE */
.mkl-seoppc-compare__grid {
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: 14px;
	margin-top: 8px;
}

.mkl-seoppc-compare__item {
	min-width: 0;
}

.mkl-seoppc-compare__item img {
	border-radius: 12px;
	background: rgba(255, 255, 255, 0.45);
	margin-bottom: 12px;
}

.mkl-seoppc-compare__item h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-compare__item ul {
	list-style: none;
	margin: 0 0 10px;
	padding: 0;
}

.mkl-seoppc-compare__item li {
	margin-bottom: 4px;
	font-size: 15px;
	color: var(--seoppc-text);
}

.mkl-seoppc-compare__item p {
	margin: 0;
	font-size: 15px;
	line-height: 1.55;
	color: var(--seoppc-muted);
}

/* GEO */
.mkl-seoppc-geo__cols {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 20px;
	margin-top: 8px;
}

.mkl-seoppc-geo__col-title {
	margin: 0 0 12px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 22px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-geo__cards {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 12px;
}

.mkl-seoppc-geo__cards article {
	padding: 16px 18px;
	background: rgba(255, 255, 255, 0.62);
	border-radius: 12px;
}

.mkl-seoppc-geo__card--wide { grid-column: 1 / -1; }

.mkl-seoppc-geo__cards h4 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 17px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-geo__cards p {
	margin: 0;
	font-size: 15px;
	line-height: 1.55;
	color: var(--seoppc-text);
}

/* STRATEGY */
.mkl-seoppc-strategy__list {
	list-style: none;
	margin: 0 0 1.25rem;
	padding: 0;
	display: grid;
	gap: 18px;
}

.mkl-seoppc-strategy__list li {
	display: grid;
	grid-template-columns: 56px minmax(0, 1fr);
	gap: 14px;
	align-items: start;
}

.mkl-seoppc-strategy__mark {
	display: flex;
	align-items: center;
	justify-content: center;
	width: 52px;
	height: 64px;
	font-size: 22px;
	background: rgba(255, 255, 255, 0.78);
	clip-path: polygon(0 0, 100% 0, 100% 72%, 50% 100%, 0 72%);
}

.mkl-seoppc-strategy__list strong {
	display: block;
	margin-bottom: 4px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 20px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-strategy__list span {
	font-size: 17px;
	line-height: 1.55;
	color: var(--seoppc-text);
}

/* BUDGET */
.mkl-seoppc-budget__layout {
	display: grid;
	grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
	gap: 28px;
	align-items: center;
	margin-top: 8px;
}

.mkl-seoppc-donut {
	width: min(260px, 100%);
	aspect-ratio: 1;
	margin: 0 auto 18px;
	border-radius: 50%;
	mask: radial-gradient(circle, transparent 48%, #000 49%);
	-webkit-mask: radial-gradient(circle, transparent 48%, #000 49%);
}

.mkl-seoppc-budget__legend {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	gap: 10px;
}

.mkl-seoppc-budget__legend li {
	display: flex;
	align-items: center;
	gap: 10px;
	font-size: 15px;
	color: var(--seoppc-text);
}

.mkl-seoppc-budget__legend span {
	width: 14px;
	height: 14px;
	border-radius: 3px;
	flex-shrink: 0;
}

/* OUTRO */
.mkl-seoppc-outro__grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 14px;
	margin: 8px 0 18px;
}

.mkl-seoppc-outro__card {
	padding: 20px 22px;
	background: rgba(255, 255, 255, 0.62);
	border-radius: 12px;
}

.mkl-seoppc-outro__icon {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 42px;
	height: 42px;
	margin-bottom: 10px;
	border-radius: 50%;
	background: rgba(100, 81, 230, 0.18);
	font-size: 18px;
}

.mkl-seoppc-outro__card h3 {
	margin: 0 0 10px;
	font-family: "TTNorms Medium", sans-serif;
	font-size: 18px;
	color: var(--seoppc-ink);
}

.mkl-seoppc-outro__card p {
	margin: 0;
	font-size: 16px;
	line-height: 1.6;
	color: var(--seoppc-text);
}

.mkl-seoppc-outro__footer { margin-top: 8px; }

/* AUTHOR */
.mkl-seoppc-author .mkl-blog-author {
	display: flex;
	gap: 20px;
	align-items: flex-start;
	background: linear-gradient(135deg, #f5f3ff 0%, #ede9fe 100%);
	border: 1px solid rgba(124, 58, 237, 0.18);
	border-radius: 16px;
	padding: 24px 28px;
	margin: 8px 0 12px;
}

.mkl-seoppc-author .mkl-blog-author__avatar {
	flex-shrink: 0;
	width: 104px;
	height: 104px;
	border-radius: 50%;
	background: #7c3aed;
	overflow: hidden;
	padding: 0;
	text-decoration: none;
}

.mkl-seoppc-author .mkl-blog-author__avatar img {
	display: block;
	width: 100% !important;
	height: 100% !important;
	object-fit: cover;
	border-radius: 50%;
}

.mkl-seoppc-author .mkl-blog-author__body { min-width: 0; }

.mkl-seoppc-author .mkl-blog-author__name {
	margin: 0 0 4px;
	font-size: 22px;
	font-weight: 800;
	color: #1e1b4b;
}

.mkl-seoppc-author .mkl-blog-author__name a {
	color: inherit;
	text-decoration: none;
	border-bottom: 1px solid rgba(124, 58, 237, 0.35);
}

.mkl-seoppc-author .mkl-blog-author__role {
	margin: 0 0 10px;
	font-size: 15px;
	color: #7c3aed;
	font-weight: 600;
}

.mkl-seoppc-author .mkl-blog-author__text {
	margin: 0;
	font-size: 16px;
	line-height: 1.65;
	color: #374151;
}

.mkl-seoppc-author .mkl-blog-author__tags {
	display: flex;
	flex-wrap: wrap;
	gap: 8px;
	margin-top: 12px;
}

.mkl-seoppc-author .mkl-blog-author__tag {
	font-size: 12px;
	font-weight: 600;
	color: #5b21b6;
	background: #fff;
	border: 1px solid rgba(124, 58, 237, 0.2);
	border-radius: 999px;
	padding: 4px 10px;
}

.mkl-seoppc-author .mkl-blog-author__more {
	display: inline-block;
	margin-top: 12px;
	font-size: 14px;
	font-weight: 700;
	color: #7c3aed;
	text-decoration: none;
}

@media (max-width: 1100px) {
	.mkl-seoppc-hero__layout,
	.mkl-seoppc-split,
	.mkl-seoppc-structure__layout,
	.mkl-seoppc-geo__cols,
	.mkl-seoppc-budget__layout {
		grid-template-columns: 1fr;
	}

	.mkl-seoppc-split__media,
	.mkl-seoppc-hero__media {
		max-width: 480px;
		margin: 0 auto;
	}

	.mkl-seoppc-heading--left,
	.mkl-seoppc-hero__content .mkl-seoppc-heading,
	.mkl-seoppc-hero__lead {
		text-align: center;
	}

	.mkl-seoppc-hero__actions { justify-content: center; }
}

@media (max-width: 900px) {
	.mkl-seoppc-includes__grid,
	.mkl-seoppc-ppc__grid,
	.mkl-seoppc-compare__grid,
	.mkl-seoppc-outro__grid {
		grid-template-columns: 1fr 1fr;
	}

	.mkl-seoppc-compare__grid {
		grid-template-columns: 1fr 1fr;
	}
}

@media (max-width: 640px) {
	.mkl-seoppc-includes__grid,
	.mkl-seoppc-ppc__grid,
	.mkl-seoppc-structure__grid,
	.mkl-seoppc-compare__grid,
	.mkl-seoppc-geo__cards,
	.mkl-seoppc-outro__grid {
		grid-template-columns: 1fr;
	}

	.mkl-seoppc-hero__actions {
		flex-direction: column;
		align-items: stretch;
	}

	.mkl-seoppc-btn { width: 100%; }

	.mkl-seoppc-author .mkl-blog-author {
		flex-direction: column;
		align-items: center;
		text-align: center;
	}

	.mkl-seoppc-author .mkl-blog-author__tags { justify-content: center; }
}