.mkl-case--verticalshop {
	--mkl-case-bg: #d8b0f8;
	--mkl-case-bg-soft: #ead4fb;
	--mkl-case-panel: rgba(255, 255, 255, 0.42);
	--mkl-case-ink: #231971;
	--mkl-case-text: #2a2742;
	--mkl-case-accent: #631080;
	--mkl-case-gap: 48px;
	--mkl-case-fact: #4f63e7;
	color: var(--mkl-case-text);
}

body.mkl-page--verticalshop .creatium-page-body .mkl-case--verticalshop .container > .cont {
	padding-left: 0 !important;
	padding-right: 0 !important;
}

body.mkl-page--verticalshop .creatium-page-body .mkl-case img.mkl-case__hero-img {
	display: block !important;
	width: 100% !important;
	max-width: 100% !important;
	min-width: 0 !important;
	height: 100% !important;
	min-height: 360px !important;
	margin: 0 !important;
	float: none !important;
	object-fit: cover !important;
	object-position: center center !important;
}

body.mkl-page--verticalshop .creatium-page-body .mkl-case .mkl-case__split-visual img,
body.mkl-page--verticalshop .creatium-page-body .mkl-case .mkl-case__analytics-pair img {
	display: block !important;
	width: 100% !important;
	max-width: 100% !important;
	min-width: 0 !important;
	height: auto !important;
	margin: 0 !important;
	float: none !important;
}

body.mkl-page--verticalshop .creatium-page-body .mkl-case .mkl-case__growth-illus img.mkl-case__illus {
	display: block !important;
	width: auto !important;
	max-width: 100% !important;
	min-width: 0 !important;
	height: auto !important;
	margin: 0 auto !important;
	float: none !important;
}

body.mkl-page--verticalshop .creatium-page-body .mkl-case .mkl-case__benefit-icon img {
	display: block !important;
	width: 22px !important;
	height: 22px !important;
	max-width: 22px !important;
	min-width: 0 !important;
	margin: 0 !important;
	float: none !important;
	filter: brightness(0) invert(1);
}

.mkl-case--verticalshop img {
	max-width: 100%;
	height: auto;
}

.mkl-case--verticalshop .mkl-case__hero-wrap,
.mkl-case--verticalshop .mkl-case__block {
	background: var(--mkl-case-bg);
}

.mkl-case--verticalshop .mkl-case__block {
	padding: var(--mkl-case-gap) 0;
}

.mkl-case--verticalshop .mkl-case__block--evolution,
.mkl-case--verticalshop .mkl-case__block--traffic {
	background: #f4f0f8;
}

.mkl-case--verticalshop .mkl-case__block--cta {
	background: var(--mkl-case-bg);
}

/* Hero */
.mkl-case--verticalshop .mkl-case__hero {
	display: grid;
	grid-template-columns: minmax(280px, 0.95fr) minmax(320px, 1.05fr);
	min-height: 420px;
	align-items: stretch;
	overflow: hidden;
}

.mkl-case--verticalshop .mkl-case__hero-visual {
	position: relative;
	min-height: 360px;
	overflow: hidden;
	background: #c9b4df;
}

.mkl-case--verticalshop .mkl-case__hero-img {
	display: block;
	width: 100%;
	height: 100%;
	min-height: 360px;
	object-fit: cover;
	object-position: center;
}

.mkl-case--verticalshop .mkl-case__hero-panel {
	display: flex;
	align-items: center;
	padding: 40px 0 40px 36px;
	background: var(--mkl-case-bg);
}

.mkl-case--verticalshop .mkl-case__hero-title {
	margin: 0 0 16px;
	font-family: "TTNorms Bold", "TTNorms Medium", Arial, sans-serif;
	font-size: clamp(24px, 2.6vw, 34px);
	line-height: 1.15;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__hero-lead {
	margin: 0 0 20px;
	font-size: 15px;
	line-height: 1.6;
}

.mkl-case--verticalshop .mkl-case__hero-facts {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 12px;
}

.mkl-case--verticalshop .mkl-case__hero-fact {
	padding: 14px 16px;
	border-radius: 12px;
	background: rgba(255, 255, 255, 0.48);
	border: 1px solid rgba(99, 16, 128, 0.1);
}

.mkl-case--verticalshop .mkl-case__hero-fact--wide {
	grid-column: 1 / -1;
}

.mkl-case--verticalshop .mkl-case__hero-fact h3 {
	margin: 0 0 6px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 13px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__hero-fact p {
	margin: 0;
	font-size: 13px;
	line-height: 1.45;
}

/* Shared */
.mkl-case--verticalshop .mkl-case__tag {
	display: inline-flex;
	align-items: center;
	gap: 8px;
	margin-bottom: 14px;
	padding: 6px 12px;
	border-radius: 8px;
	background: rgba(255, 255, 255, 0.55);
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 11px;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__tool-section > .mkl-case__tag {
	display: flex;
	width: fit-content;
	margin-left: auto;
	margin-right: auto;
}

.mkl-case--verticalshop .mkl-case__title {
	margin: 0 0 16px;
	font-family: "TTNorms Bold", "TTNorms Medium", Arial, sans-serif;
	font-size: clamp(24px, 2.8vw, 34px);
	line-height: 1.15;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__title--center,
.mkl-case--verticalshop .mkl-case__subtitle--center,
.mkl-case--verticalshop .mkl-case__text--center,
.mkl-case--verticalshop .mkl-case__intro--center,
.mkl-case--verticalshop .mkl-case__lead--center {
	text-align: center;
}

.mkl-case--verticalshop .mkl-case__subtitle {
	margin: 0 0 12px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 20px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__intro,
.mkl-case--verticalshop .mkl-case__text,
.mkl-case--verticalshop .mkl-case__lead {
	font-family: "TTNorms Regular", Arial, sans-serif;
	font-size: 15px;
	line-height: 1.6;
}

.mkl-case--verticalshop .mkl-case__intro {
	margin: 0 auto 24px;
	max-width: 820px;
}

.mkl-case--verticalshop .mkl-case__text {
	margin: 0 0 12px;
}

.mkl-case--verticalshop .mkl-case__text--note {
	margin-top: 20px;
	color: rgba(42, 39, 66, 0.78);
}

.mkl-case--verticalshop .mkl-case__lead {
	margin: 0 auto 28px;
	max-width: 640px;
	color: rgba(42, 39, 66, 0.82);
}

.mkl-case--verticalshop .mkl-case__split {
	display: grid;
	grid-template-columns: minmax(260px, 0.85fr) minmax(0, 1.15fr);
	gap: 28px;
	align-items: start;
}

.mkl-case--verticalshop .mkl-case__split-visual--white {
	padding: 18px;
	border-radius: 16px;
	background: rgba(255, 255, 255, 0.55);
}

.mkl-case--verticalshop .mkl-case__media--rounded {
	border-radius: 14px;
}

/* Challenge cards */
.mkl-case--verticalshop .mkl-case__challenge-cards {
	display: grid;
	gap: 12px;
	margin-top: 20px;
}

.mkl-case--verticalshop .mkl-case__challenge-card {
	padding: 16px 16px 16px 20px;
	border-radius: 12px;
	background: rgba(255, 255, 255, 0.48);
	border: 1px solid rgba(99, 16, 128, 0.08);
	border-left: 4px solid var(--mkl-case-fact);
}

.mkl-case--verticalshop .mkl-case__challenge-card h3 {
	margin: 0 0 6px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 15px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__challenge-card p {
	margin: 0;
	font-size: 14px;
	line-height: 1.5;
}

/* Evolution */
.mkl-case--verticalshop .mkl-case__growth-illus {
	display: flex;
	justify-content: center;
	margin-bottom: 28px;
}

.mkl-case--verticalshop .mkl-case__illus {
	display: block;
	max-width: min(100%, 760px);
	height: auto;
}

.mkl-case--verticalshop .mkl-case__phase-track {
	position: relative;
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 18px;
	margin-top: 36px;
	padding-top: 28px;
}

.mkl-case--verticalshop .mkl-case__phase-track::before {
	content: "";
	position: absolute;
	top: 52px;
	left: 8%;
	right: 8%;
	height: 2px;
	background: rgba(79, 99, 231, 0.35);
}

.mkl-case--verticalshop .mkl-case__phase {
	position: relative;
	text-align: center;
}

.mkl-case--verticalshop .mkl-case__phase--top {
	padding-bottom: 72px;
}

.mkl-case--verticalshop .mkl-case__phase--bottom {
	padding-top: 72px;
}

.mkl-case--verticalshop .mkl-case__phase--bottom::before {
	content: "";
	position: absolute;
	top: 25px;
	left: 50%;
	width: 2px;
	height: 50px;
	transform: translateX(-50%);
	background: rgba(79, 99, 231, 0.35);
	z-index: 0;
}

.mkl-case--verticalshop .mkl-case__phase-num {
	position: relative;
	z-index: 1;
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 44px;
	height: 44px;
	margin: 0 auto 14px;
	border-radius: 10px;
	background: #fff;
	border: 2px solid var(--mkl-case-fact);
	font-family: "TTNorms Bold", "TTNorms Medium", Arial, sans-serif;
	font-size: 18px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__phase--bottom .mkl-case__phase-num {
	margin-top: 0;
	margin-bottom: 14px;
}

.mkl-case--verticalshop .mkl-case__phase h3 {
	margin: 0 0 4px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 16px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__phase-sub {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 14px;
	color: var(--mkl-case-accent);
}

.mkl-case--verticalshop .mkl-case__phase p:last-child {
	margin: 0;
	font-size: 13px;
	line-height: 1.5;
	color: rgba(42, 39, 66, 0.78);
}

/* Tools */
.mkl-case--verticalshop .mkl-case__tool-section {
	margin-bottom: 40px;
	padding-bottom: 36px;
	border-bottom: 1px solid rgba(99, 16, 128, 0.1);
}

.mkl-case--verticalshop .mkl-case__tool-section:last-child {
	margin-bottom: 0;
	padding-bottom: 0;
	border-bottom: 0;
}

.mkl-case--verticalshop .mkl-case__tool-flow {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 0;
	margin: 24px 0 16px;
	max-width: none;
	width: 100%;
}

.mkl-case--verticalshop .mkl-case__tool-flow-icon {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 100%;
	height: 56px;
	color: var(--mkl-case-fact);
	background: rgba(214, 200, 240, 0.72);
	clip-path: polygon(0 0, calc(100% - 16px) 0, 100% 50%, calc(100% - 16px) 100%, 0 100%, 16px 50%);
}

.mkl-case--verticalshop .mkl-case__tool-flow-icon:first-child {
	clip-path: polygon(0 0, calc(100% - 16px) 0, 100% 50%, calc(100% - 16px) 100%, 0 100%);
}

.mkl-case--verticalshop .mkl-case__tool-flow-icon:last-child {
	clip-path: polygon(0 0, 100% 0, 100% 100%, 0 100%, 16px 50%);
}

.mkl-case--verticalshop .mkl-case__tool-flow-icon + .mkl-case__tool-flow-icon {
	margin-left: -10px;
}

.mkl-case--verticalshop .mkl-case__tool-cols {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 16px;
}

.mkl-case--verticalshop .mkl-case__tool-cols article {
	padding: 18px 16px;
	border-radius: 14px;
	background: rgba(255, 255, 255, 0.42);
	border: 1px solid rgba(99, 16, 128, 0.1);
}

.mkl-case--verticalshop .mkl-case__tool-cols h4 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 15px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__tool-cols p {
	margin: 0 0 8px;
	font-size: 13px;
	line-height: 1.5;
}

.mkl-case--verticalshop .mkl-case__tool-result {
	margin-top: 10px !important;
}

.mkl-case--verticalshop .mkl-case__pill {
	display: inline-flex;
	margin-top: 10px;
	padding: 8px 14px;
	border-radius: 999px;
	background: linear-gradient(135deg, #7b5fe8 0%, #631080 100%);
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 12px;
	color: #fff;
}

/* Rings */
.mkl-case--verticalshop .mkl-case__rings {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 16px;
	margin-top: 24px;
}

.mkl-case--verticalshop .mkl-case__ring-card {
	text-align: center;
}

.mkl-case--verticalshop .mkl-case__ring {
	position: relative;
	width: 120px;
	height: 120px;
	margin: 0 auto 14px;
}

.mkl-case--verticalshop .mkl-case__ring-svg {
	display: block;
	width: 120px;
	height: 120px;
	transform: rotate(-90deg);
}

.mkl-case--verticalshop .mkl-case__ring-track,
.mkl-case--verticalshop .mkl-case__ring-progress {
	fill: none;
	stroke-width: 10;
}

.mkl-case--verticalshop .mkl-case__ring-track {
	stroke: rgba(35, 25, 113, 0.14);
}

.mkl-case--verticalshop .mkl-case__ring-progress {
	stroke: var(--mkl-case-fact);
	stroke-linecap: round;
}

.mkl-case--verticalshop .mkl-case__ring-value {
	position: absolute;
	inset: 0;
	display: flex;
	align-items: center;
	justify-content: center;
	font-family: "TTNorms Bold", "TTNorms Medium", Arial, sans-serif;
	font-size: 20px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__ring-card h4 {
	margin: 0 0 6px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 15px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__ring-card p {
	margin: 0;
	font-size: 13px;
	line-height: 1.45;
	color: rgba(42, 39, 66, 0.75);
}

/* Traffic */
.mkl-case--verticalshop .mkl-case__analytics-pair {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 16px;
	margin-bottom: 28px;
}

.mkl-case--verticalshop .mkl-case__traffic-stats {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 16px;
}

.mkl-case--verticalshop .mkl-case__traffic-stats h3 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 16px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__traffic-stats p {
	margin: 0;
	font-size: 13px;
	line-height: 1.5;
}

/* Final stats */
.mkl-case--verticalshop .mkl-case__stats {
	display: grid;
	gap: 16px;
	margin-bottom: 28px;
}

.mkl-case--verticalshop .mkl-case__stats--4 {
	grid-template-columns: repeat(4, minmax(0, 1fr));
}

.mkl-case--verticalshop .mkl-case__stat {
	text-align: center;
	padding: 12px 8px;
}

.mkl-case--verticalshop .mkl-case__stat-value {
	display: block;
	margin-bottom: 6px;
	font-family: "TTNorms Bold", "TTNorms Medium", Arial, sans-serif;
	font-size: clamp(32px, 4vw, 48px);
	line-height: 1;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__stat-label {
	display: block;
	margin-bottom: 8px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 14px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__stat p {
	margin: 0;
	font-size: 13px;
	line-height: 1.45;
	color: rgba(42, 39, 66, 0.75);
}

.mkl-case--verticalshop .mkl-case__quote {
	margin: 0 0 16px;
	padding: 0 0 0 18px;
	border-left: 3px solid var(--mkl-case-fact);
	font-family: "TTNorms Regular", Arial, sans-serif;
	font-size: 15px;
	line-height: 1.65;
	color: var(--mkl-case-text);
}

.mkl-case--verticalshop .mkl-case__quote-accent {
	color: var(--mkl-case-fact);
	font-family: "TTNorms Medium", Arial, sans-serif;
}

/* Benefits / CTA */
.mkl-case--verticalshop .mkl-case__benefits {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 14px;
	margin-bottom: 28px;
}

.mkl-case--verticalshop .mkl-case__benefits article {
	padding: 18px 16px;
	border-radius: 14px;
	background: rgba(255, 255, 255, 0.42);
	border: 1px solid rgba(99, 16, 128, 0.1);
	text-align: center;
}

.mkl-case--verticalshop .mkl-case__benefit-icon {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 44px;
	height: 44px;
	margin: 0 auto 12px;
	border-radius: 50%;
	background: #6b4fd9;
	color: #fff;
	box-shadow: 0 4px 12px rgba(35, 25, 113, 0.15);
}

.mkl-case--verticalshop .mkl-case__benefits h3 {
	margin: 0 0 8px;
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 15px;
	color: var(--mkl-case-ink);
}

.mkl-case--verticalshop .mkl-case__benefits p {
	margin: 0;
	font-size: 13px;
	line-height: 1.5;
}

.mkl-case--verticalshop .mkl-case__cta-row {
	display: flex;
	flex-wrap: wrap;
	justify-content: center;
	gap: 12px;
}

.mkl-case--verticalshop .mkl-case__cta {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	min-height: 48px;
	padding: 12px 22px;
	border: 0;
	border-radius: 999px;
	background: linear-gradient(135deg, #a51bd6 0%, #631080 55%, #6451e7 100%);
	font-family: "TTNorms Medium", Arial, sans-serif;
	font-size: 13px;
	letter-spacing: 0.05em;
	text-transform: uppercase;
	color: #fff;
	text-decoration: none;
	cursor: pointer;
	box-shadow: 0 8px 22px rgba(99, 16, 128, 0.24);
}

.mkl-case--verticalshop .mkl-case__cta--ghost {
	background: transparent;
	color: var(--mkl-case-accent);
	border: 1px solid rgba(99, 16, 128, 0.28);
	box-shadow: none;
}

@media screen and (max-width: 1024px) {
	.mkl-case--verticalshop .mkl-case__hero,
	.mkl-case--verticalshop .mkl-case__split,
	.mkl-case--verticalshop .mkl-case__phase-track,
	.mkl-case--verticalshop .mkl-case__tool-flow,
	.mkl-case--verticalshop .mkl-case__tool-cols,
	.mkl-case--verticalshop .mkl-case__rings,
	.mkl-case--verticalshop .mkl-case__analytics-pair,
	.mkl-case--verticalshop .mkl-case__traffic-stats,
	.mkl-case--verticalshop .mkl-case__stats--4,
	.mkl-case--verticalshop .mkl-case__benefits {
		grid-template-columns: 1fr;
	}

	.mkl-case--verticalshop .mkl-case__hero-panel {
		padding: 28px 0 32px;
	}

	.mkl-case--verticalshop .mkl-case__phase--top,
	.mkl-case--verticalshop .mkl-case__phase--bottom {
		padding: 0;
	}

	.mkl-case--verticalshop .mkl-case__phase-track::before,
	.mkl-case--verticalshop .mkl-case__phase--bottom::before {
		display: none;
	}

	.mkl-case--verticalshop .mkl-case__hero-fact--wide {
		grid-column: auto;
	}
}

@media screen and (max-width: 640px) {
	.mkl-case--verticalshop {
		--mkl-case-gap: 36px;
	}

	.mkl-case--verticalshop .mkl-case__hero-facts {
		grid-template-columns: 1fr;
	}
}